Pukka Print Linen

It was a pleasure to work with Pukka Print Linen to give their website an overhaul in line with the growth of their business and expanding collection of beautiful fabrics. We started by looking at the user journey and restructured the website to improve navigation and remove the dead ends. A large part of the restructuring centred around the introduction of a product catalogue; a home for all of their fabrics, allowing users to browse the complete collection, filter according to colour and be guided by ‘goes well with’ suggestions.

We also refreshed the brand story, introduced a journal, and made the homepage work harder. Behind the scenes, huge image files were stripped out to bring down load speeds, and we improved the SEO across the site. It was also a joy to design a digital lookbook showcasing their latest collection.

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